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The top-10 pharmaceutical companies in this market had share of around 40% in 2016 and approximately 50% considering the top-15.

The global pharmaceutical market was estimated in USD 1.1 trillion in 2016. The global market is highly mature and consolidated. The top-10 pharmaceutical companies in this market had share of around 40% in 2016 and approximately 50% considering the top-15. A comparative analysis of the top-15 organizations was used to develop a ranking for these companies.

The ranking model incorporated seven criteria for each organization with focus on revenues generated by pharmaceutical products and growth in pharmaceutical revenues (2015-2016). These additions emphasizes on the company’s pharma product portfolio unlike last year’s ranking which was based on company’s overall growth. The criteria includes pharmaceutical revenues, annual pharmaceutical revenue growth, total R&D expense, total expense, total income, proportion of revenue from top three pharmaceutical products and revenue per employee. A score statistic was developed based on these criteria. Each company was assigned a score for each criteria and a weighted sum was used to arrive at the final score statistic. Pharmaceutical revenue received the highest weight (40%) while revenue per employee (6%) receive the lowest. The score statistic represented the pharmaceutical financial health and diversity of product portfolio of each company.


Pfizer is a research-based pharmaceutical company engaged in the wellness, prevention and treatment for diseases across a broad range of therapeutic areas. The company operates through Innovative Health and Established Health businesses.


Merck, known as MSD outside the United States and Canada, offers health solutions through its prescription medicines, vaccines, biologic therapies and animal health products.

Johnson & Johnson

Johnson & Johnson (J&J) and its subsidiaries are engaged in the research, development, manufacture and sales of pharmaceuticals, medical devices and consumer health products.


Hoffmann-La Roche (Roche) develops, manufactures and deliver innovative therapeutics and diagnostic instruments and tests.


Sanofi is a French life science company involved in research, development, manufacture and marketing of therapeutic solutions.


Novartis is a global healthcare company based in Basel, Switzerland. The company’s portfolio includes innovative pharmaceuticals and oncology medicines, generic and biosimilar medicines and eye care devices.


AbbVie, the Illinois-based company develops and markets therapies focused on treating rheumatology, gastroenterology, dermatology, oncology, virology, neurological disorders and metabolic diseases conditions.


AstraZeneca is a global company involved in the discovery, early- and late-stage development to manufacturing and distribution, and the global commercialization of primary care, specialty care-led and specialty care medicines.


Gilead Science is an American biopharmaceutical company that discovers, develops and commercializes therapeutics.


Amgen Inc. is an American multinational biopharmaceutical company headquartered in Thousand Oaks, California.

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Sources: SEC filings and annual reports.

How content marketing can benefit your business

What Is Content Marketing Really About?

Content marketing is the fuel to every successful marketing campaign. Without content marketing, there will be no voice to be heard. After all, Google primarily indexes text. Therefore, your real question is, “how do I market with content?” There are many ways to perform successful content marketing. Here are few ways to properly market with your content.

  • Identify and define your ideal buyer, then study the behavior and needs of this targeted customer persona
  • Publish your website with mouthwatering informative content that speaks to your buyer’s persona
  • Regularly post fresh, unique content to multiple social media networks
  • Frequently publish relevant, meticulously written articles to a maintained blog
  • Perfect your content marketing on web pages, subpages and landing pages to raise conversion rate
  • Create exciting content by publishing offers and eBooks that will teach others about your expertise

Content Marketing

Does Your Website Have Poor Content Marketing?

Not to worry, adding fresh content will liven things up! In 2010, Google released an algorithm tweak, it was named caffeine, and it deemed quality content a big deal! Now, 4 years later, content marketing has never been so important. Especially since the release of Google’s new algorithm hummingbird earlier this year. Don’t panic! Google’s new algorithm will identify and reward those who produce mind-blowing content.

Does Your Content Marketing Have Them Coming Back For More?

It is easy through all the various campaign-monitoring tools to follow the pattern of your visitors. Test different campaigns to see which add prompted more activity, and then adjust accordingly. Remember, with content marketing, it’s all about, test, test, and test again!

7 Most Common Content Marketing Killers:

  • Not testing variable campaigns to improve techniques
  • Speaking about yourself to much
  • Not focusing your posts on one main topic
  • Failing to identify your target audience
  • Misusing call-to-actions
  • Failing to understand the true meaning of quality over quantity
  • Not regularly maintaining your blog with fresh content